RJ Leather Studio

Chapter 1 (Week 1) - Theory

• Explore the fundamentals of running a fashion brand business, including start-up costs, accounting, and deciding between in-house production and manufacturing.
• Enjoy a live 1-hour Zoom lesson followed by a 30-minute Q&A session.

Chapter 2 (Week 2) - Theory

• Delve into understanding your target market, effective branding strategies, and mastering the art of pricing your products.
• Engage in a live 2-hour Zoom lesson accompanied by a 30-minute Q&A session.
• A homework assignment will be provided at the end of Week 2 to enhance your learning experience.

Chapter 3 (Week 2) - Theory

• Benefit from guest speaker sessions to gain valuable insights and expertise.
• Access pre-recorded content for your convenience.

Chapter 4 (Week 3) - Practical

• Dive into the world of handbag design with an introduction to different shapes, construction techniques, and pattern cutting.
• Watch a pre-recorded 2-hour lesson and participate in a live 30-minute Q&A session.
• At the end of the lesson, an exciting homework assignment awaits, along with a special free gift.

Chapter 5 (Week 4) - Practical

• Unleash your creativity and discover the art of conceptual thinking while designing captivating products.
• Join a live 2-hour Zoom lesson accompanied by a 30-minute Q&A session.
• Embark on a mini-project to kickstart your product designs, with the assignment set at the end of Week 4.

Chapter 6 (Weeks 5-8) - Practical

• Design your first remarkable capsule collection, tailored to your brand vision.
• Engage in live 2-hour Zoom lessons, supplemented by a 30-minute Q&A session.
• Homework 1: An assignment will be given at the end of Week 5 to fuel your creative progress.

Chapter 6 Continued (Week 6) - Practical

• Receive personalized feedback on your designs and progress during a live 1-hour Zoom lesson.

Chapter 7 (Week 9) - Theory

• Explore the intricacies of pricing your products, understanding manufacturing options (in-house vs. outsourcing), and navigating the wholesale and retail landscape.
• Join a live 1-hour Zoom lesson accompanied by a 30-minute Q&A session.
• A task will be assigned at the end of Week 11 to solidify your knowledge.

Chapter 8 (Week 9) - Theory

• Elevate the visual appeal of your products through styling and photography, both for online platforms and in-person presentations.
• Access pre-recorded content and enjoy valuable tips and techniques.
• Receive a task at the end of Week 12 to further enhance your skills.

Chapter 9 (Weeks 10-12) - Practical

• Master the art of selling and marketing your brand effectively, unlocking the potential for successful growth.
• Engage in a live 2-hour Zoom lesson supplemented by a 30-minute Q&A session.
• A task will be assigned at the end of Week 13 to bolster your marketing efforts.